Rule Engine
RubyMB is your single source of truth for all REVENUE-RELATED decision-making logic. It handles dynamic business rules for B2B pricing, churn prevention, retention, personalized marketing, etc., so you can finally SCALE .
Rules for dynamic business logic
EqualsEnterprise
ContainsCanada
Greater than14000
25% discount
Scale faster with dynamic decision-making on autopilot
Use cases for RubyMB business rules engine
Targeted marketing and customer segmentation
Dynamic product pricing
Personalized offers and promotions
Lead scoring, qualification, prioritization, quotes, and eligibility
Personalized retention deals to reduce churn
Relevant cross-selling and up-selling offers
And more...
Automate the dynamic business rules behind your revenue
RubyMB is built for B2B businesses looking to scale faster, reduce churn, and optimize recurring revenue with dynamic business rules.
Our simple, spreadsheet-like interface with a powerful decision table feature makes it easy for teams and decision-makers to manage dynamic decision-making logic without disrupting revenue operations.
Integrate the same rules across different tools and channels
Why Use RubyMB for Automating Your Dynamic Decision-Making?
Optimized Revenue Growth
- Improve revenue with faster, dynamic decisions in revenue-critical areas like pricing, churn prevention, personalized marketing, and more.
- Automated dynamic decision-making lets you react quickly to market changes and customer behavior, so you can seize opportunities faster.
Consistency
- Align AI Agents and all teams (#sales, #marketing, #customer success, #product, etc.) with the same logic.
- Ensure consistent decisions across all channels (pricing, retention, engagement).
Greater Accuracy & Fewer Errors
- Minimize mistakes and reduce revenue leakage.
- Ensure decisions are always based on accurate, up-to-date business rules.
Scalability
- Handle complex revenue-related decisions across all channels easily as you grow.
- Scale your revenue strategy and stay competitive without extra manual effort.
- Use our instant alerts and webhooks to monitor executed decisions.
How Does RubyMB Work?
1. Add your dynamic business rules and conditions using our modern, spreadsheet-like interface.
2. With just a few clicks, connect our rule engine API or MCP server to your existing systems (we handle all of the integrations).